Our Mission

      PCRC is dedicated to restoring a culture of peace and preventing              violent conflict in the Western Balkans by creating, implementing         and supporting unconventional and innovative approaches to peace  education, post-conflict research, human rights and transitional justice.

Our Vision

We strive for a society where people no longer perceive diversity as a source of conflict, but as the basis for prosperity. We are committed to establishing an environment where human rights are respected and the principles of transparency, accountability and the rule of law are upheld to support a healthy democracy.


PCRC’s overall strategy encompasses 4 core areas of operation:

Creative Multimedia & the Arts

The development and production of multimedia materials, tools and platforms aimed to inspire social activism towards positive change, educate viewers about underreported issues, advocate for the underrepresented, and foster tolerance and mutual understanding among divided citizens and youth.

Peace Education

The creation and implementation of educational programs and curriculum designed around cutting-edge research and best practices in the fields of intercultural dialogue and cooperation, intergroup contact, reconciliation, youth activism and empowerment, and pro-social behavior psychology.

Preventing Genocide, Mass Atrocity & Violent Extremism

The provision of prevention-based education and training to civil society actors across the Western Balkans and the strengthening of policies and practices for the prevention of genocide and other mass atrocities. This area of operation also includes the implementation of interventions that focus on addressing sexual violence and impunity for perpetrators.


The creation and implementation of methodologies for the collection, analysis and dissemination of rescue and survivor narratives and testimonials, the design and guidance of youth-driven community research, the development of methods for evaluating artistic approaches to peacebuilding, and the coordination and facilitation of international research initiatives and products.  

OUR Impact

Since its establishment in 2011, PCRC has quickly become a leading peacebuilding organization in the Western Balkans. We have reached millions through our programs and projects. Our documentaries have been seen by 1.4 million viewers across the Western Balkans and 370 million viewers worldwide. We have directly engaged more than 5,000 Bosnian and regional youth in our peace education programs and have reached approximately 250,000 Balkan citizens through our arts-based exhibitions. We have received 120 interns representing 30 countries. PCRC also established Balkan Diskurs, a network of journalists, multimedia artists, and activists who came together in response to the lack of objective and independent regional media. The platform provides a unique, pan-ethnic approach to reporting and the space for the dissemination of youth voices. To date, PCRC has trained 53 local youth correspondents from 28 Bosnian cities and Balkan Diskurs now has over 25,000 readers.

PCRC has established partnerships with leading local, regional and international institutions such as the International Criminal Tribunal for the former Yugoslavia (ICTY), the Educator’s Institute for Human Rights (EIHR), the UN Alliance of Civilizations, the UN Office of Genocide Prevention, Columbia University, the War Art Reporting and Memory Foundation (WARM), the Sarajevo School of Science and Technology, the London School of Economics, Al Jazeera Balkans, and ART WORKS Projects.